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VINTAGE: Pinehurst To Host Concours, Four Days Of Automotive Fun
Inaugural event at the famed North Carolina golf resort planned for early May 2013 with 150 of the world’s greatest historic vehicles.
Media Release  |  Posted July 11, 2012   Pinehurst, NC
Pinehurst's inaugural concours d'elegance will bring some of the world's finest vehicles, including military machines, to the golf resort. (Photo: Pinehurst Concours d'Elegance)
For more than 100 years, Pinehurst has crowned champions in some of the most prestigious events in the world: the U.S. Open Championship, the PGA Championship, the Ryder Cup. Now a new champion will be named on the storied links, this time for automobiles as “Best in Show” at the Pinehurst Concours d’Elegance on Sunday, May 5, 2013.

The Pinehurst Concours d’Elegance will combine the world-class amenities of Pinehurst Resort, special experiences for all attendees, some of the greatest vehicles ever created and an opportunity to benefit and honor the men and women of the military from nearby Fort Bragg, NC.

Four days of events are planned for the Pinehurst Concours d’Elegance starting on Thursday, May 2, with an Aerodrome Party at nearby Moore County Regional Airport. On May 3, many of the concours-participating vehicles will take part in a road rally, with plans being finalized with Fort Bragg for a special route from Pinehurst to the base.

A Porsche 904 race car from the 1960s rests on a fairway at Pinehurst Resort. (Photo: Pinehurst Concours d'Elegance)
A collector-car auction will be held on May 4 as well as a “Heroes” Gala event that evening at Pinehurst Resort.

The inaugural Pinehurst Concours d’Elegance, featuring more than 150 of the most historic automobiles and motorcycles from around the world, including significant military vehicles, takes place on Sunday, May 5.

The Pinehurst Concours d’Elegance was created and developed by Dean Kessel, an avid auto enthusiast and 20-plus year motorsports marketing veteran. Kessel and his team of highly regarded and experienced automotive and motorsports staff, as well as an extremely knowledgeable advisory board, have spent nearly two years cultivating this initiative. The overall goal is to offer an experience at the iconic resort of Pinehurst to show-goers, entrants and corporate partners that will become a “must-attend” for all automotive enthusiasts.

“North Carolina is recognized as the epicenter of motorsports activity in the U.S., a $6 billion industry, and is home to major corporations in banking, technology and other prominent business sectors,” said Kessel. “The state is also home to some of the greatest golf courses in the world, picturesque driving locales and the best of southern hospitality, and for these reasons, the region is a worldwide destination.

“Combine these attributes with some of the best car collections and collectors – many of them located nearby – and the history and prestige of Pinehurst and Fort Bragg, and the Pinehurst Concours d’Elegance will rank among the top experiences in the automotive world.”

Pinehurst is a world-class destination and an ideal locale for a Concours d’Elegance. Known as the birthplace of golf in the United States, Pinehurst has hosted more single golf championships than any other site in America, including the U.S. Open, PGA Championship, Ryder Cup Matches, PGA Tour Championship and many others. In an unprecedented decision by the USGA, it will serve as the site for both the U.S. Open and U.S. Women’s Open Championships in back-to-back weeks in 2014.

Pinehurst is accustomed to major events, hosting more than 40,000 people per day at the U.S. Open Championships and tens of thousands of others throughout the year.

Amenities at Pinehurst abound, from the quaint Village of Pinehurst to a multitude of hotels, including the flagship Carolina Hotel and the famed Pinehurst No.2 course, all within a short walk or shuttle ride, enabling patrons, entrants and residents to easily experience most every activity scheduled from May 2 through 5.

“We’re excited to welcome this event and its traditional loyal following of visitors to Pinehurst Resort and the Village of Pinehurst,” said Tom Pashley, Executive Vice President of Marketing for the Pinehurst Resort. “Vintage automobiles and classic golf courses share many similarities. Both tend to be visually stunning, their architecture is studied by enthusiasts for inspiration, and they withstand the test of time. It seems a natural fit to host the event at Pinehurst.”
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