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GREEN: Toyota Debuts Mini Prius
Subcompact Prius C hybrid that gets 50 mpg and starts at less than $19,000 unveiled at Detroit Auto Show.
John Voelcker  | http://greencarreports.com  |  Posted January 10, 2012   Detroit, MI
The Prius C is designed as a sporty and fuel-efficient urban alternative for younger drivers, Toyota says. (Photo: Toyota)
Toyota officially launched the 2012 Prius C compact hybrid hatchback at the Detroit Auto Show, adding a fourth member to the expanding family of Prius http://www.greencarreports.com/category/hybrid,new" target="_blank">hybrid vehicles and taking the base price for a Toyota hybrid below $20,000 for the first time.

While the car is considerably smaller than the traditional Prius mid-size hatchback, Toyota expects its combined EPA gas-mileage rating to be the same: 50 miles per gallon.

Prius C gets 53 mpg in the city and 46 on the highway for a combined 50 mpg, comparable with the standard Prius despite its smaller size and weight. (Photo: Toyota)
The 2013 Toyota Prius C will be offered in four trim levels, with the base price of the lowest level coming in below $19,000.

The company is highlighting the Prius C's EPA city rating, which is 53 mpg, the highest achieved by any non-plug-in car sold in the U.S. The highway rating is 46 mpg, producing a combined 50-mpg rating. (The comparable figures for the 2012 Toyota Prius are 51 mpg city, 48 mpg highway.)

Toyota calls the 2013 Prius C a subcompact; it is 19 inches shorter than the standard Prius hatchback, two inches narrower, almost two inches lower, and more than 500 pounds lighter.

Toyota says it has redesigned virtually every element of the Hybrid Synergy Drive system to lower the size and weight of the components. The same compact hybrid system is used in the Toyota Yaris Hybrid sold in Europe, though it is not destined for the U.S. market.

Both the nickel-metal-hydride battery pack and the fuel tank are located underneath the rear seat, providing a deeper rear load bay than in the larger Prius hybrid, which has its battery pack under the rear deck. Toyota claims 17.1 cubic feet of cargo volume.

The will be four levels of trim for Prius C, with the base model starting around $19,000. (Photo: Toyota)
The 2013 Toyota Prius C uses a 1.5-liter Atkinson Cycle gasoline engine producing 73 horsepower, along with a 45-kilowatt (60-hp) electric motor-generator. Total maximum power output of the combined system is 99 horsepower.

As in all new Prius models, the driver can select among Normal, Eco, and EV drive modes. Toyota says the Prius C can cover less than one mile in electric-only mode at speeds up to 25 mph.

A 3.5-inch color TFT information display is standard, along with Bluetooth hands-free mobile phone capability and iPod connectivity through a USB port. Automatic climate control is standard, as is a tilting and telescoping steering wheel with integrated audio controls, and remote keyless entry.

Optional equipment includes Display Audio with Toyota's Entune infotainment and connectivity system, a navigation system and 16-inch alloy wheels.

The smallest Prius will start showing up at Toyota dealers this spring.

This story originally appeared at Green Car Reports.
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