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Automotive Industry
AUTOS: Nissan, Nismo Begin New Era
The performance company becomes an official Nissan partner as its expanded new headquarters and development center is opened in Japan.
Nissan CEO Carlos Ghosn examines a GT-R track model during the opening of the Nismo headquarters in Yokahama, Japan. (Photo: Nissan)
Nissan named motorsport and engineering firm Nismo its exclusive global performance and motorsport partner today as the automaker opened a new Nismo global headquarters in Yokohama, Japan.
Nismo is already highly regarded in performance circles, and although Nissan has been linked closely with it for almost three decades, the automaker has never fully exploited the potential of the firm’s talents, particularly outside its home market of Japan.
Now Nismo is poised for accelerated global impact in both the world of motorsport and high-performance road cars.
Two of the first projects will be the launch of a GT-R Nismo model and a 24 Hours of Le Mans campaign, both in 2014.
Coinciding with the announcement, Nissan opened the new Nismo global headquarters and development center. This is where the next-generation of high-performance Nissans will be developed and the automaker’s various motorsport programs managed.
The new facility allows Nismo's 180-member team to be located in one place, bringing together the functional areas for the performance divisions key activities and technical and competition expertise under one roof. Divisions include a general workshop, engine shop, rooms for fabrication, grinding and carbon composite production.
A new showroom allows up to eight vehicles to be displayed, and includes a sizable retail area for merchandise.
The spirit and inspiration for Nismo started with a group of maverick Nissan engineers almost 50 years ago. In their efforts to boost car sales through racing success, they shoehorned a powerful engine into an ordinary Nissan sedan to create the first of a legendary line of sporty road cars – the Nissan Skyline 2000GT – which would eventually lead to the original Skyline 2000 GT-R just a few years later. What came next was a run of highly successful competition and performance road cars in Japan, culminating in the birth of Nismo in 1984.
Currently, Nismo has the 370Z Nismo and recently revealed Juke Nismo in its stable, though these have only been announced for a few markets so far. As Nissan’s new global performance partner, a range of Nismo-badged cars will be available from Nissan dealers for the first time in many markets around the world.
Nissan is also promising a rapid pace of introduction of even more Nismo models, with at least one model to be launched every year, starting with the GT-R Nismo next year.
In related performance news, Nissan’s upmarket brand Infiniti is expected to be more closely allied with the successful Red Bull Racing Formula One team, for which it is currently the title sponsor.
This story originally appeared at Motor Authority.
Nismo is already highly regarded in performance circles, and although Nissan has been linked closely with it for almost three decades, the automaker has never fully exploited the potential of the firm’s talents, particularly outside its home market of Japan.
Now Nismo is poised for accelerated global impact in both the world of motorsport and high-performance road cars.
Two of the first projects will be the launch of a GT-R Nismo model and a 24 Hours of Le Mans campaign, both in 2014.
Coinciding with the announcement, Nissan opened the new Nismo global headquarters and development center. This is where the next-generation of high-performance Nissans will be developed and the automaker’s various motorsport programs managed.
The new facility allows Nismo's 180-member team to be located in one place, bringing together the functional areas for the performance divisions key activities and technical and competition expertise under one roof. Divisions include a general workshop, engine shop, rooms for fabrication, grinding and carbon composite production.
A new showroom allows up to eight vehicles to be displayed, and includes a sizable retail area for merchandise.
The spirit and inspiration for Nismo started with a group of maverick Nissan engineers almost 50 years ago. In their efforts to boost car sales through racing success, they shoehorned a powerful engine into an ordinary Nissan sedan to create the first of a legendary line of sporty road cars – the Nissan Skyline 2000GT – which would eventually lead to the original Skyline 2000 GT-R just a few years later. What came next was a run of highly successful competition and performance road cars in Japan, culminating in the birth of Nismo in 1984.
Currently, Nismo has the 370Z Nismo and recently revealed Juke Nismo in its stable, though these have only been announced for a few markets so far. As Nissan’s new global performance partner, a range of Nismo-badged cars will be available from Nissan dealers for the first time in many markets around the world.
Nissan is also promising a rapid pace of introduction of even more Nismo models, with at least one model to be launched every year, starting with the GT-R Nismo next year.
In related performance news, Nissan’s upmarket brand Infiniti is expected to be more closely allied with the successful Red Bull Racing Formula One team, for which it is currently the title sponsor.
This story originally appeared at Motor Authority.
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