Written by:
SPEED Staff
SPEEDtv.com
06/22/2009
Woodcliff Lake, NJ
There will be 100 places to buy a new Mini after the automaker's dealer expansion. (Photo: Mini USA)
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Mini dealerships in the United States will grow by 17 stores during the next 18 months for a total of 100, Mini USA said Monday, as the company marks 50 years since the first Mini rollout in England.
Most of the new dealerships will be located in cities or areas that will be new markets for the brand.
“Starting in 2011, our aim is to raise Mini sales by a ‘double-digit’ percentage compared with last year’s total of 54,077 cars delivered, and this will correspond with a substantial expansion of our network coverage,” said company vice president Jim McDowell.
The first of the new dealers this year will be Mini of Birmingham, Ala., followed by Pensacola, Florida; Alexandria, Virginia; Austin, Texas; Seattle, Washington; Fort Myers, Florida; El Paso, Texas; Ontario, California; Louisville, Kentucky; Raleigh, North Carolina; Knoxville, Tennessee; Loveland, Colorado; Madison, Wisconsin; Mount Laurel, New Jersey; Allentown, Pennsylvania; San Diego, California and Tempe, Arizona.
Industry sales in the US this year have recorded a 37 percent decline through May, but Mini continues to outperform its competition and its market share continues to increase despite a sales decline compared with 2008.
