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AUTOS: Mazda To Unveil New Design Language
Shinari Concept debut at Paris Motor Show will demonstrate 'Soul of Motion' principals.
Wouter Melissen  | http://www.ultimatecarpage.com  |  Posted September 06, 2010   Paris (FR)
Mazda's new show car, the Shinari Concept, is the first public showing of the Japanese automaker's new design direction. (Photo: Mazda)
In recent years, Mazda's show cars have been among the finest. Up until now they used the “Nagare” design language, including our personal favorite, the Furai built in 2008.

Mazda designers have named the design concept as 'KOKO' or 'Soul of Motion.' (Photo: Mazda)
Following a change at the head of the design department, a new language has been created: “KODO” or “Soul of Motion.” The first car designed following the new principles is the Shinari Concept, which will make its official debut at the end of the month in Paris. The elegant four-door “coupe” could very well provide the first glimpse of the RX-8 replacement.

According to Mazda’s media release:

“Since launching its first passenger car, the Mazda R360 Coupe, exactly 50 years ago, Mazda has spent many years exploring the concept of “motion,” offering customers designs that were exciting both to view and to drive.

“Since the launch of the ‘Zoom-Zoom’ brand message in 2000, Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models starting with the Mazda6 and followed by the RX-8 sports coupe and the lightweight Mazda2.

Shinari's interior further explores the new design language, Mazda says. (Photo: Mazda)
“In recent years, this motion-based design philosophy has been further extended to incorporate the theme of ‘motion inspired by nature,’ featured in the Mazda Nagare concept car series and the new Mazda5.”

According to Ikuo Maeda, the head of Mazda's Design Division, "In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the 'instantaneous movement' of animals at the very moment that the motion begins. This motion is so full of vitality that it stirs the emotions of those who see it.

“We have named it 'KODO - Soul of Motion',” he said, “and our aim is to express movement with forceful vitality and speed, embodying this design theme in Mazda's upcoming models."

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Wouter Melissen

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