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AUTOS: U.S. May Sales Rise 26 Percent
Domestic brands show gains while Japanese automakers see sales jump as they come back from the March 2011 earthquake.
AutoWeek  | http://www.autoweek.com/  |  Posted June 01, 2012   Detroit, MI
Honda sold more than 33,000 Civics in the U.S. during May. (Photo: Honda)
Chrysler Group posted a 30 percent increase in sales last month and General Motors and Ford rebounded from April declines as the U.S. auto industry showed signs of a sharp recovery from weak results a year ago. Overall, sales climbed 26 percent to 1.33 million last month compared with a weak May 2011.

Toyota Motor Corp. said its sales rose 87 percent to 202,973 from a year earlier, when Japanese automakers began to reel from that country's March 2011 earthquake and tsunami.

American Honda's U.S. sales jumped 48 percent to 133,997 in May. The automaker said deliveries at the Honda division advanced 46 percent to 119,411 while Acura volume rose 62 percent to 14,586.

"Honda's return to strength is in full swing," John Mendel, head of American Honda's U.S. sales operations, said in a statement. "Any time Honda Civic sales surpass 33,000 units in a month, it shows real demand in the marketplace."

"The Japanese competitors are now back fully in the marketplace," Chrysler CEO Sergio Marchionne told reporters on May 24. "It's something that we have not had to deal with, effectively, over the last 12 months."

Nissan Motor Co.'s May sales rose 21 percent for their biggest gain of the year. The Volkswagen brand advanced 28 percent. At Hyundai, sales rose 13 percent last month to 67,019 cars and light trucks. Kia said its sales rose 7 percent to 51,771 last month.

At Subaru, sales rose 48 percent, while Jaguar-Land Rover posted an eight percent increase in volume last month.

Total U.S. auto sales for May are forecast to climb about 30 percent from a year earlier, aided by rising incentives and consumers who continue to shrug off economic uncertainty.

Overall light-vehicle sales last month could climb to 1.39 million units, based on the average estimate of nine analysts tracked by Bloomberg. And industry sales are expected to run at a 14.4 million seasonally adjusted annualized rate, based on the average of 14 estimates from analysts polled by Bloomberg.

In May 2011, the seasonally adjusted annual sales rate dropped to 11.7 million units – the year's second-weakest month – largely because of shortages at Japanese automakers.

That sales pace would keep the U.S. auto industry on track for its best showing since 2007, when sales totaled 16.15 million.

Chrysler brand sales surged 81 percent, while Jeep sales rose 24 percent and Ram truck demand jumped 23 percent, the automaker said. Fiat 500 deliveries jumped 128 percent to 4,003, and sales of the Chrysler 200 mid-sized sedan rose 87 percent to 13,250.

It was the 26th consecutive month Chrysler's sales have advanced, and the 12th straight month the gain has been 20 percent or more.

"In spite of a tremendous amount of global economic uncertainty, the U.S. vehicle sales industry continues to power ahead," said Reid Bigland, the head of Chrysler's U.S. sales operations.

Among the biggest automakers, GM, Ford and Honda have lost market share this year, while Chrysler, Toyota, Nissan and the Hyundai-Kia Group have gained ground.


This story originally appeared at AutoWeek.com.
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