A pair of Fiesta Movement agents perform a night "mission" video with their loaned Ford Fiesta. (Photo: Ford)
On the eve of the Los Angeles Auto Show, Ford will celebrate all things Fiesta Movement-related – the agents, social media and the new Ford Fiesta – during an awards celebration at the Palladium in West Hollywood.
The celebration will provide a sneak peak of the compact Fiesta in advance of its reveal at the Los Angeles Auto Show on Dec. 2.
The Fiesta Movement is a social-media initiative started earlier this year in which 100 young trendsetters are each test driving and living with a European-spec Ford Fiesta for six months, with orders to travel as agents on special missions. They then go on to relate their experiences through a variety of social-media sites.
The awards will recognize their efforts. Among the awards categories will be a viewer's favorite, with fans and consumers having the opportunity to select their favorite Fiesta agent. Fans can visit www.fiestamovement.com to cast their votes now, and they can vote once daily. Voting closes Dec. 1, when the celebration takes place.
"We're celebrating the agents and all of the engaging content they created with this awards ceremony," said Connie Fontaine, Ford brand-content and alliances manager. "Over the past six months, our agents have showed that they love Fiestas and we are thrilled to give three agents exactly what they want – a Fiesta of their own."
Throughout the Fiesta Movement, agents have traveled more than 1.1 million miles and have generated more than 5.5 million YouTube views, more than 677,000 Flicker views and more than 3.4 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 60,000 hand-raisers.
The band Parachute will perform a live performance featuring its hits "She Is Love" and "Under Control" from their debut album, Losing Sleep. The agent videos will debut at the awards celebration during Parachute's performance.
Fiesta agents are no strangers to Parachute; four of them created a music video for "Under Control" for October missions.
