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Automotive Lifestyle
AUTOS: Fairlane Scores At Barrett-Jackson
Charity sale of custom Barrett-Jackson car tops auction at $700,000; Las Vegas event tallies more than $22 million in collector-car sales.
Barrett-Jackson president Steve Davis and vice president Gary Bennett lead the cheering, flag-waving crowd during the charity sale of the custom '64 Fairlane in Las Vegas. (Photo: Bob Golfen)
With the entire auction crowd on its feet and cheering wildly, and tiny American flags waving everywhere, Barrett-Jackson capped its Las Vegas auction Saturday night with the jaw-dropping charity sale of a custom 1964 Ford Fairlane that hit $700,000.
Barrett-Jackson president Steve Davis, who donated the specially built Fairlane to benefit the Armed Forces Foundation, looked like a Vegas rock star on the auction stage as he psyched up the audience with his fist-pumping excitement as the numbers climbed.
Two Barrett-Jackson regulars – NASCAR team owner Rick Hendrick and Chandler, Arizona, car collector Ron Pratte – went toe-to-toe in a friendly competition to raise the stakes and donate money to the Foundation, which helps Armed Forces families in need.
After the bids had doubled and doubled again, and the cheering had reached its raucous crescendo, Pratte emerged as the victor with his $700,000 offer. Then just to top it off, he donated the bright-red Fairlane back to the Foundation to be resold at Barrett-Jackson’s Scottsdale auction in January.
The Fairlane auction came toward the end of the fourth annual Barrett-Jackson Las Vegas event, with an unofficial total sales number of $22,145,850 for the 576 collector cars. The totals were down slightly from the 2010 sale, when $23 million was achieved for 428 vehicles.
The second highest sale was for a modern exotic, a Mosler Raptor GTR that went for $264,000, including bidder fee, from the Jimmy Richardson Collection.
Third highest seller of the event was also a charity auction, the rights to a special-color 2012 Chevy Camaro ZL1 that sold for $250,000 to benefit the YMCA of Southern Nevada. The car was bought by Hendrick to add to his impressive collection of Camaros and other GM cars. During the sale, a protoype ZL1 stood in for the production car.
As with all Barrett-Jackson charity sales, the auction house waved its fees for the sales of the Fairlane and the Camaro so that all the money goes directly to benefit the charity. The Scottsdale auction has raised more than $40 million for worthy causes during the past five years, and the Las Vegas auction just added more than a million to the tally with the Fairlane, Camaro and several other benefit sales during the three-day auction.
The Fairlane, part of Davis’ personal collection, was restored and customized in 2009 as a project to demonstrate Barrett-Jackson’s then-new line of Sherwin-Williams specialty paints called Planet Color – the car was painted with a brilliant red called “Red Hot Chili Pepper.”
The restoration was completed by Roush Industries, which installed a 522-horsepower Roush 427 IR Ford engine among many other performance and stylistic upgrades. The resulting “resto-mod” became a SEMA show car at the 2009 Barrett-Jackson booth and has appeared at subsequent auctions to show off the Planet Color paints.
Davis said before the sale that he was donating one of his favorite collector cars for the Armed Forces Foundation sale because of his strong admiration for the hard work of military men and women.
“How can we as a country not be thankful and have the ultimate gratitude on every level for what they do?” Davis said.
Bob Golfen, Automotive Editor for SPEED.com, is a veteran auto writer based in Phoenix, Arizona, with a passion for collector cars, car culture and the automotive lifestyle. SPEED.com fans can email Bob Golfen at
Barrett-Jackson president Steve Davis, who donated the specially built Fairlane to benefit the Armed Forces Foundation, looked like a Vegas rock star on the auction stage as he psyched up the audience with his fist-pumping excitement as the numbers climbed.
Two Barrett-Jackson regulars – NASCAR team owner Rick Hendrick and Chandler, Arizona, car collector Ron Pratte – went toe-to-toe in a friendly competition to raise the stakes and donate money to the Foundation, which helps Armed Forces families in need.
After the bids had doubled and doubled again, and the cheering had reached its raucous crescendo, Pratte emerged as the victor with his $700,000 offer. Then just to top it off, he donated the bright-red Fairlane back to the Foundation to be resold at Barrett-Jackson’s Scottsdale auction in January.
The Fairlane auction came toward the end of the fourth annual Barrett-Jackson Las Vegas event, with an unofficial total sales number of $22,145,850 for the 576 collector cars. The totals were down slightly from the 2010 sale, when $23 million was achieved for 428 vehicles.
The second highest sale was for a modern exotic, a Mosler Raptor GTR that went for $264,000, including bidder fee, from the Jimmy Richardson Collection.
Third highest seller of the event was also a charity auction, the rights to a special-color 2012 Chevy Camaro ZL1 that sold for $250,000 to benefit the YMCA of Southern Nevada. The car was bought by Hendrick to add to his impressive collection of Camaros and other GM cars. During the sale, a protoype ZL1 stood in for the production car.
As with all Barrett-Jackson charity sales, the auction house waved its fees for the sales of the Fairlane and the Camaro so that all the money goes directly to benefit the charity. The Scottsdale auction has raised more than $40 million for worthy causes during the past five years, and the Las Vegas auction just added more than a million to the tally with the Fairlane, Camaro and several other benefit sales during the three-day auction.
The Fairlane, part of Davis’ personal collection, was restored and customized in 2009 as a project to demonstrate Barrett-Jackson’s then-new line of Sherwin-Williams specialty paints called Planet Color – the car was painted with a brilliant red called “Red Hot Chili Pepper.”
The restoration was completed by Roush Industries, which installed a 522-horsepower Roush 427 IR Ford engine among many other performance and stylistic upgrades. The resulting “resto-mod” became a SEMA show car at the 2009 Barrett-Jackson booth and has appeared at subsequent auctions to show off the Planet Color paints.
Davis said before the sale that he was donating one of his favorite collector cars for the Armed Forces Foundation sale because of his strong admiration for the hard work of military men and women.
“How can we as a country not be thankful and have the ultimate gratitude on every level for what they do?” Davis said.
Bob Golfen, Automotive Editor for SPEED.com, is a veteran auto writer based in Phoenix, Arizona, with a passion for collector cars, car culture and the automotive lifestyle. SPEED.com fans can email Bob Golfen at
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