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AUTOS: Barrett-Jackson Lists Palm Beach Events
Road rally, cruise-in, parties and other attractions precede three-day collector-car auction.
Media Release  |  Posted February 26, 2010   West Palm Beach, Fla.
A 1934 Auburn driven by James Cagney in the movie "Mayor Of Hell" was one of the top sellers during the 2009 Barrett-Jackson Palm beach Auction. (Photo: Barrett-Jackson)
The Barrett-Jackson Auction Company has released a preliminary schedule of events for the eighth annual Barrett-Jackson Collector Car Auction in Palm Beach.

The automotive lifestyle event, which takes place April 1-3 at the Americraft Expo Center at the South Florida Fairgrounds, will be preceded by several Barrett-Jackson gatherings in the days leading up to the auction, providing South Florida enthusiasts with more than a week of events surrounding the thriving car collecting hobby.

These events include a Road Rally, Cruise-In, Barrett-Jackson Night at CityPlace and parties to rev up local enthusiasts.

Barrett-Jackson also announced that SPEED will broadcast more than 22 hours of live, high-definition TV coverage of the auction for fans worldwide.

“At Barrett-Jackson we go above and beyond to create the ultimate experience for car people,” said Steve Davis, president of Barrett-Jackson. “In addition to selling a variety of vehicles in Palm Beach, we plan to make South Florida residents part of our celebration with a Road Rally and Cruise-In for local car clubs and ‘The Party’ for special guests. Then, on April 1, the main event begins with a diverse mix of desirable vehicles crossing the block at No Reserve.”

Barrett-Jackson’s annual Palm Beach event continues to grow in importance and has become a fixture in South Florida. Last year, Barrett-Jackson recorded more than $20 million in sales and welcomed over 55,000 attendees in Palm Beach; the company also raised more than $1.5 million for various local and national charities during the 2009 Palm Beach auction.

“The Barrett-Jackson Palm Beach event continues to be highly anticipated by collectors in Florida and along the East Coast,” said Craig Jackson, chairman/CEO of Barrett-Jackson. “At our annual Scottsdale event in January, we once again demonstrated the resiliency and popularity of this exciting hobby. With awareness at an all-time high and buyers eager to nab their dream cars, the Palm Beach auction is a ‘can’t miss’ event this spring.”

The Barrett-Jackson Palm Beach Road Rally starts at 3 p.m. March 26; Barrett-Jackson Night at CityPlace happens 4 to 8 p.m. on March 27; the third annual Barrett-Jackson Palm Beach Cruise-In at Wayne Akers Ford tales place 10 a.m. to 2 p.m. on March 28; and The Party starts at 7:30 p.m. March 31.

For more information and complete details on the Palm Beach events, see Barrett-Jackson.

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