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Automotive Lifestyle
AUTOS: Barrett-Jackson Gears Up For California
Famed collector-car auction readies its inaugural Orange County event with live coverage by SPEED.
Media Release  |  Posted May 04, 2010   Scottsdale, AZ
Beautiful Corvettes are a specialty at Barrett-Jackson auctions, such as this fine 1957 fuelie roadster that sold in January during the Scottsdale event. (Photo: Barrett-Jackson)
The Barrett-Jackson Auction Company is now accepting consignment and bidder applications for its inaugural Barrett-Jackson Orange County Collector Car Auction on June 25-27 at the Orange County Fair & Event Center in Costa Mesa, Calif.

This will be the first Barrett-Jackson automotive lifestyle event in Southern California, which will include a road rally and cruise-in as well as other activities being planned before the beginning of the three-day collector-car auction. SPEED will broadcast 18 hours of the live auction in high definition.

“The West Coast is a vibrant collector-car market and represents a great opportunity to grow the hobby among new enthusiasts and veteran collectors alike,” said Craig Jackson, chairman and CEO of Barrett-Jackson.

Barrett-Jackson CEO Craig Jackson and president Steve Davis announced the upcoming Orange County event during last year's Las Vegas auction. (Photo: Bob Golfen)
“People who have attended our auctions or watched them on SPEED have been asking us to bring a car event to Southern California for years,” Jackson added. “This fourth event is designed to feed that demand in the area with a diverse docket of the best vehicles available on the market. We plan to include ride and drives, top vendors and lifestyle activities, all with uniquely California-style flair.”

The OC Fair & Event Center is located off the 405 and 55 freeways at 88 Fair Drive in Costa Mesa. The event will encompass the OC Fair & Event Center grounds and include the famous collector-car auction, sponsor promotions and displays, vendors, exhibitors, interactive demonstrations, parties and other festivities with hundreds of vehicles crossing the block.

In Barrett-Jackson tradition, the Orange County event will feature several highlights for enthusiasts around the world who are unable to attend the auction, such as live online bidding.

“The Orange County auction will include the same kind of excitement and magic that people enjoy at our other auctions in Scottsdale, Palm Beach and Las Vegas,” said Steve Davis, president of Barrett-Jackson. “The new OC Fair & Event Center is the perfect place to create an event that will cater to anyone who loves this hobby. From the fantastic cars to celebrities, once-in-a-lifetime experiences and hot auction action, this will be a fantastic weekend for everyone.”

Through its relationship with SPEED, Barrett-Jackson events are the subject of highly rated television programs that are telecast to a national audience with more than 70 hours of live TV and hundreds of hours of replays throughout the year. At the Orange County event, SPEED will broadcast from 2 to 8 p.m. (Pacific time) on Friday, June 25; 12 to 8 p.m. on Saturday; and from 12 to 4 p.m. on Sunday.

“We’re elated that Barrett-Jackson is bringing the high-octane excitement of their auction to Orange County,” said Steve Beazley, CEO of the OC Fair & Event Center. “Not only will they rev up the enthusiasm of the collector-car hobby in Southern California, but we believe the event will have a positive impact on our local economy and tourism, as well as create some great national visibility for OCFEC, Costa Mesa and Orange County.”

For a preliminary schedule of events from June 19-27, see BarrettJackson.com.

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