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Automotive Industry
AUTOS: Barrett-Jackson Announces Fourth Auction
Orange County event, startiing in summer 2010, added to the three other annual collector-car auctions.
Bob Golfen  |  Posted October 09, 2009   Las Vegas, NV
Barrett-Jackson CEO Craig Jackson and president Steve Davis announced the upcoming Orange County event during last year's Las Vegas auction. (Photo: Bob Golfen)
Barrett-Jackson rolled out a major announcement Friday morning: its fourth annual collector-car auction, this one in Orange County, Ca.

The June or July 2010 auction will be added to Barrett-Jackson’s flagship January event in Scottsdale, Palm Beach in April and Las Vegas in October, where auction CEO Craig Jackson made the announcement.

“All of our events will be roughly 90 days apart,” Jackson said.

The three-day event will be held at the OC Fair & Event Center in Costa Mesa. Details and final dates have yet to be worked out but all the paperwork is signed and the auction is ready to go, said auction president Steve Davis.

“We envision the Orange County event to be similar in size to our Las Vegas and Palm Beach auctions, with roughly 400 cars crossing the block,” Davis said.

Jackson said he and his crew have wanted to start up a California auction for several years.

“The West Coast is packed with auto enthusiasts who follow Barrett-Jackson and are valuable and committed constituents of the collector car hobby,” Jackson said.

SPEED Channel intends to provide live broadcast of the Orange County auction, as it does for the other three events.

“Barrett-Jackson bringing their new event to Orange County is exciting news,” said Hunter Nickell, president of SPEED Channel. “We are excited about talking with our partners at Barrett-Jackson about providing live, high-definition TV coverage for the event.”

The auction company, based in Scottsdale, Az., had been negotiating the details with the OC center (“There are a lot of moving parts,” Jackson said) but had reached an impasse about two years ago. The California political and tourism people came back to Barrett-Jackson seeking an arrangement, Jackson said.

Among the people at Friday’s press conference were the CEO of the OC center, Steve Beazley, and Costa Mesa assistant city manager Tom Hatch.

“We couldn’t be more pleased and we couldn’t be more happy,” Beazley said. “Barrett-Jackson is the gold standard of collector-car auctions. ”

Beazley said the coming to terms between Barrett-Jackson and the OC Center was the result of “kismet,” a Yiddish word that means roughly a fortuitous alignment of circumstances.

Jackson said the managers and executives of the auction’s three other venues are also attending the second-annual Las Vegas auction, “and they’re sharing notes.”

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