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AUTOS: Audi A3 TDI Wins Green Car Award
Clean-diesel technology earns environmental prize for the second year in a row.
SPEED Staff  |  Posted December 04, 2009   Los Angeles, CA
New for 2010, the Audi A3 TDI was praised for its low emissions and driving characteristics. (Photo: Audi)
The new Audi A3 TDI was named 2010 Green Car of the Year today at the Los Angeles Auto Show, beating out the updated Toyota Prius hybrid and reaffirming clean diesel as an environmental alternative.

Ron Cogan, editor and publisher of Green Car Journal and editor of GreenCar.com, presented the award to Audi of America President Johan de Nysschen. The Audi A3 TDI was among five model finalists nominated for the award, which began in 2005.

The award marks the second year in a row that a TDI clean-diesel car won the prize. Last year, corporate sibling Volkswagen won with its Jetta TDI.

“We consider the Green Car of the Year title one of the most important industry accolades,“ de Nysschen said. “It is of paramount importance for us to develop vehicles that achieve the very touchstones this award stands for – fuel efficiency and environmental impact.”

The 2010 A3 TDI arrived at U.S. dealerships last month and is the latest example of the fuel economy and greenhouse-gas emissions benefits provided by the critically acclaimed TDI clean-diesel product line, Audi said, following the popular Q7 TDI that launched in June 2009.

The 2-liter TDI engine available in the A3 delivers 140 hp and 236 lb-ft of torque, and achieves an EPA-estimated 42 mpg highway fuel economy that is the best of any luxury car sold in America.

In presenting the award, Cogan said that Audi exemplifies the spirit of the Green Car award.

“The Audi A3 TDI really defines what a ‘green’ car should be,” said Cogan. “At 42 mpg, it sets the bar for highway fuel efficiency in the luxury car segment. Its 50-state certified clean diesel engine is quiet, responsive, and achieves its mission without the need for exotic technologies. Plus, it’s sporty and just plain fun to drive.”

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