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Automotive Lifestyle
AUTO: Barrett-Jackson Offers Auction App
Free device provides loads of real-time information about auction activity and collector cars for sale.
Media Release  |  Posted May 27, 2010   Scottsdale, AZ
This glossy-black 1970 Plymouth Cuda will be among the collector cars for sale during Barrett-Jackson's inaugural Orange County auction June 25-27. (Photo: Barrett-Jackson)
Just in time for its upcoming inaugural event in Orange County, California, The Barrett-Jackson Auction Company has announced the release of a new, free app which brings the auction experience to the iPhone, iPad and iPod Touch.

The app provides up-to-date information about Barrett-Jackson, photos and details about automobiles available at the events, notifications on a favorite vehicle, event location maps, event and SPEED TV schedules, ticket purchasing options, contact information and access to the Barrett-Jackson social media networks.

“With the popularity of the iPhone and iPad, developing an app was the next step in enriching the overall Barrett-Jackson experience,” said Craig Jackson, chairman/CEO of Barrett-Jackson. “After the successful launch of the App for our recent Palm Beach Auction in April, we are excited to make it available for our Orange County event. Collectors and enthusiasts attending our upcoming show now have access to the most current news and information about Barrett-Jackson, their favorite automobiles and other event details right at their fingertips. This empowers them to ‘be in the know’ at all times.”

With its user-friendly interface, the new Barrett-Jackson app allows for quick access to personalized notifications and event news. The home screen contains the latest Barrett-Jackson Twitter updates and easy access to the website. The Car List feature allows you to browse autos available at the auction, smartly sorted by day. In conjunction with your Car List, the My Garage feature saves the lot numbers you’ve chosen to “watch” by checking them off in your Car List. You can then be alerted when your selected lot numbers are scheduled to go across the auction block.

The Next On Block feature provides a list of lot numbers coming up on the auction block and is updated every 15 minutes so that you’re prepared to make your way to the bidder’s section. Included maps ensure that you’ll find your way in time. Additional links are available providing schedules, ticketing information, social networking and Barrett-Jackson contact information.

To access the app from iTunes, and for more information, visit: Barrett-Jackson App.

“We initially tested our new app at the recent Palm Beach Barrett-Jackson event,” Jackson said. “The app performed flawlessly, which led to a tremendous response by those early adopters who appreciated the real-time information it provided. We’re ready for the general roll out now and look forward to harnessing this new innovation to continue growing the hobby.”

The Inaugural Barrett-Jackson Orange County Collector Car Auction will be held on June 25-27, 2010 at the OC Fair & Event Center in Costa Mesa, Calif. This will be the first Barrett-Jackson automotive lifestyle event in Southern California, which will include a road rally and cruise-in, as well as other activities being planned before the three day collector car auction begins.

For more information about the auction, visit Barrett-Jackson OC.

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