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Automotive Lifestyle
Ariel Atom Touches Down at VIR
“The Ariel Atom Experience” will offer experience of the 300hp supercar around the VIRginia International Raceway road course.
Kevin Krefting  |  Posted February 14, 2008   Danville, Va.
Ariel Atoms at VIR.

TMI AutoTech, Inc., the new, exclusive manufacturers of the “Ariel Atom 3” supercar for North America, announced that its operations will be headquartered at VIRginia International Raceway’s Raceplex industrial park.

“We are thrilled that the Ariel Atom 3 is going to be built here at VIR,” said track General Manager Josh Lief. “The car is one of the most exciting cars available to the public. Its performance level makes it a great match for VIR’s challenge.

“The Ariel Atom Experience is one of the most thrilling track days anyone has staged at VIR,” Lief added. “We anticipate a long and happy relationship with them.”

The Ariel Atom Experience will be a way for customers to experience the thrill of driving an Ariel Atom on the track. Clients experience the cars and track after classroom instruction from professional race drivers and are guided through the steps of learning how to drive the cars quickly and safely on VIR’s scenic course. At a curb weight of only 1,400 pounds and with as much as 300 horsepower coming from their supercharged GM Ecotec or new Honda two-liter engines, the cars, even in basic spec, are capable of accelerating from zero to 60 mph in under three seconds.

Designed as a safe and thrilling day for novices and seasoned high-performance drivers alike, the Experience includes:

A fleet of new track-equipped Ariel Atoms
One-on-one professional instruction
Extensive track time driving the Atom
Use of custom driving equipment
Gourmet food & refreshments
Comfortable “pro racing” trackside hospitality facilities
Professional event photography
In-car video and more.

TMI AutoTech plans to occupy an existing building at Raceplex with plans to invest $1.5 million in machinery and building modifications. The company will employ 75 percent of its staff locally. VIR will serve as a host location for future gatherings of Ariel Atom owners and prospective owners. TMI Autotech, Inc. will also be doing business with various support businesses in the region. “We will need metal stamping, bending, forming and fabrication services along with sub-assembly and other services to support our business”, explained Dave Goadby, President & CEO of TMI AutoTech, Inc.

VIRginia International Raceway is a multi-purpose road racing facility, located on the Dan River between Danville and South Boston, Virginia. Reopened in 2000, VIR hosts a wide range of professional and amateur auto and motorcycle racing and track events, and is well established as “America’s Motorsport Resort.”
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